Categories
Branding Design

Raiders Redesign

To mark the NFL Raiders franchise‚Äôs 2020 relocation to Las Vegas, I thought it was time to consider a brand refresh that was more appropriate for the team’s new home, while retaining many of the familiar aspects that fans have loved for decades, such as the distinctive shield design and sleek silver-and-black color palette.

The original pirate mascot was a casualty of their move to the landlocked desert, as I felt that their nickname could apply just as well to an outlaw/bandit character that would make more sense for Nevada.

I updated the uniform set as well, keeping the broad strokes similar due to the iconic status of the team’s on-field look but working in some smaller adjustments that reflected the new branding, including a tattered texture on the numbers.