Ian Palmer
I helped this client launch a marketplace web app to connect construction firms and materials suppliers, eliminating inefficiencies, consolidating workflow and providing both sides with greater transparency. There were many functional considerations to include in the design strategy, from differing visibility for the various user types, to allowing suppliers to vet their customers before selling […]
This legal client was looking for their new website to communicate their confidence, embrace of technology, and expertise. To this end, I kept the redesigned layouts airy and flowing, giving substantial size to the headings and utilizing pops of their brand orange to direct attention. One principle that guided my design choices was to keep […]
Created for an industrial recycling program, this concept was one of my favorite options conceived in the initial brainstorming phase. I had a lot of fun incorporating subtle graphic symbolism into the geometric typeface, making reference to the program’s function and also to the client’s corporate logomark.
My plan for this creative agency homepage was to go for something bold, featuring big, immersive type and some touches that have a friendly spin and take inspiration from the company’s new handwritten-style logo. I also aimed the content at communicating the idea that the agency doesn’t take on every client, rather focusing on doing […]
This design was created for use on the Pediatric Brain Tumor Foundation’s 2021 athletic event shirts. My goal was to continue to reflect the organization’s brand identity and fit within a sports environment while offering a design that stood out from previous years. Something I enjoy doing when presented with a limited number of production […]
This client brings advanced analytics to trucking companies and helps them rapidly elevate their efficiency and decision-making. The company sought a redesigned marketing website that generates new business leads without revealing to their competitors proprietary details about their cutting-edge, AI-powered technology. I delivered an attractive new web experience that is visually cohesive to the company’s […]
The Lars Own website brings the tastes and traditions of Scandinavia to gourmet food lovers. The homepage hero section‘s video background incorporates footage of families enjoying Nordic dishes, Swedish landscapes, and sumptuous food closeups to set the atmosphere of the website and to place the products into context. With products being central to the website, […]
This logo for an online mockumentary series is geared to conjure up feats of superhuman strength – even if the show’s squad of heroes is slightly less-than-super. I had a blast working with the show’s production team to develop its visual identity, including logos for each of the primary characters. View the series trailer here.
My challenge for these B2B publication ads was to explore fresh visual concepts within strict guidelines on how the product renderings were to appear, and to make the same call-to-action work within several different themes. The client preferred a fairly minimal approach that emphasized the products, so I explored solutions that involved large display type […]
This simple animation based on an original freehand design was created for a corporate social post. Sláinte!