Design Print

Industry Magazine Ads

My challenge for these B2B publication ads was to explore fresh visual concepts within strict guidelines on how the product renderings were to appear, and to make the same call-to-action work within several different themes.

The client preferred a fairly minimal approach that emphasized the products, so I explored solutions that involved large display type and left plenty of space for product photos and several benefit statements.

In addition to the design, I contributed copywriting to this series of ads.