Categories
Design Print

Higher Education Business Cards

This client was fond of a clean aesthetic with sans serif fonts and simple, flowing lines. With that in mind I developed some concepts for the front side that allowed for plenty of scalability with longer names and titles, with a healthy dose of white space built in for legibility. The reverse side makes use […]

Categories
Design Print

Die Cut Mailer

The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]

Categories
Design Print

Industry Magazine Ads

My challenge for these B2B publication ads was to explore fresh visual concepts within strict guidelines on how the product renderings were to appear, and to make the same call-to-action work within several different themes. The client preferred a fairly minimal approach that emphasized the products, so I explored solutions that involved large display type […]

Categories
Design Print

Restaurant Menu

This restaurant wanted to communicate an upscale sensibility that also was family friendly in their new takeout menu. I used an offset rule on the larger brown graphic shapes to add a refined feel that echoes their monogram logo. The choice of a slab serif font for display type was meant to help keep it […]

Categories
Design Print

Indy Pride Shirt

The task for this project was to create a shirt design for an LGBTQ organization’s recreational sports leagues. I leaned into traditional athletic apparel design by pairing a blocky “varsity” style typeface with a script font that brings to mind a sense of motion and fun. Adding a gritty texture added a weather-beaten, lived-in feel. […]

Categories
Design Print

A/V Brochure

With this brochure design, I wanted to carry over design elements used on the company’s new website to help reinforce their new branding and better represent their market leadership. Due to their work involving sensory experiences, I wanted the bright imagery to take center stage to illustrate the impact of what they offer. I made […]