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Design Print

Die Cut Mailer

The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]

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Design Print

Restaurant Menu

This restaurant wanted to communicate an upscale sensibility that also was family friendly in their new takeout menu. I used an offset rule on the larger brown graphic shapes to add a refined feel that echoes their monogram logo. The choice of a slab serif font for display type was meant to help keep it […]

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Design Print

Indy Pride Shirt

The task for this project was to create a shirt design for an LGBTQ organization’s recreational sports leagues. I leaned into traditional athletic apparel design by pairing a blocky “varsity” style typeface with a script font that brings to mind a sense of motion and fun. Adding a gritty texture added a weather-beaten, lived-in feel. […]

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Design Print

Concert Posters

This series of concert posters represents the exploration of a minimalist, geometric-inspired aesthetic that tied in with an independent band’s musical genre and established visual presence. The cleanliness and uncluttered nature of the designs, as well as the high-contrast color choices, was helpful in that most concertgoers primarily digested them on mobile social apps, rather […]

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Design Print

Bifold Mailer

The budget for this co-branded, in-house piece dictated its dimensions, so I worked to make the offer and value proposition as high-impact and clear as possible, while fitting in the other required content with as much hierarchy as possible. One of my favorite techniques for adding a sense of tangibility and value in a design […]

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Design Print

A/V Brochure

With this brochure design, I wanted to carry over design elements used on the company’s new website to help reinforce their new branding and better represent their market leadership. Due to their work involving sensory experiences, I wanted the bright imagery to take center stage to illustrate the impact of what they offer. I made […]