Design Print

Charity Event Shirt

This design was created for use on the Pediatric Brain Tumor Foundation’s 2021 athletic event shirts. My goal was to continue to reflect the organization’s brand identity and fit within a sports environment while offering a design that stood out from previous years.

Something I enjoy doing when presented with a limited number of production colors (two here) is to find ways to create a sense of depth or texture within those limitations, in this case by “fading” the bottom of the type in a halftone pattern. At a distance, this gives a sort of gradient effect but can be produced within the constraints of two ink colors.

An alternate design concept is shown below as well.