Ian PalmerGoes on HP post grid
For this client in the workforce management space, I had the pleasure of applying a freshly created brand identity to their new web experience. The abstract shapes present in their logo were useful as background textures and informed the way many of the UI elements were styled, bringing cohesion and a customized flair to the […]
Created for an industrial recycling program, this concept was one of my favorite options conceived in the initial brainstorming phase. I had a lot of fun incorporating subtle graphic symbolism into the geometric typeface, making reference to the program’s function and also to the client’s corporate logomark.
With the client wanting to steer clear of any typical “law”-related imagery, I leaned into the concepts that inspired the name of this legal services app: accessibility, communication, and a positive outlook. Because their platform directly connects users with expert legal practitioners, incorporating a speech bubble was a natural choice, and I found the avenue […]
As I redesigned this supplement manufacturer’s website, I worked to leverage the color scheme and diamond graphic elements their customers were already familiar with into something that felt fresh and more cutting-edge. Custom touches like the rotating-diamond hover effect on the buttons and translucent illustrations help the company introduce their audience to a brand new […]
The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]
This series of concert posters represents the exploration of a minimalist, geometric-inspired aesthetic that tied in with an independent band’s musical genre and established visual presence. The cleanliness and uncluttered nature of the designs, as well as the high-contrast color choices, was helpful in that most concertgoers primarily digested them on mobile social apps, rather […]