Ian PalmerGoes on HP post grid
Created for an industrial recycling program, this concept was one of my favorite options conceived in the initial brainstorming phase. I had a lot of fun incorporating subtle graphic symbolism into the geometric typeface, making reference to the program’s function and also to the client’s corporate logomark.
With the client wanting to steer clear of any typical “law”-related imagery, I leaned into the concepts that inspired the name of this legal services app: accessibility, communication, and a positive outlook. Because their platform directly connects users with expert legal practitioners, incorporating a speech bubble was a natural choice, and I found the avenue […]
This healthcare client was looking for vibrance and energy in their redesigned website in order to communicate the experience their patients have at their numerous clinics. I used a combination of bold typography styles, bright gradient fills, and numerous interactive components to convey these qualities to users and prospective patients.
As I redesigned this supplement manufacturer’s website, I worked to leverage the color scheme and diamond graphic elements their customers were already familiar with into something that felt fresh and more cutting-edge. Custom touches like the rotating-diamond hover effect on the buttons and translucent illustrations help the company introduce their audience to a brand new […]
The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]
This series of concert posters represents the exploration of a minimalist, geometric-inspired aesthetic that tied in with an independent band’s musical genre and established visual presence. The cleanliness and uncluttered nature of the designs, as well as the high-contrast color choices, was helpful in that most concertgoers primarily digested them on mobile social apps, rather […]