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Design Print

Die Cut Mailer

The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers.

After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to the messaging that is revealed as the mailer is opened, giving the audience a tactile, interactive way to encounter the promotion.