This dentist was seeking a sophisticated, clean identity that matched his practice’s atmosphere and clientele. I chose an elegant serif as the primary typeface to convey that sense of class, paired with a modern sans serif for the smaller secondary words in the name.
The stylized tooth icon interacts with the typography in a way that is sleek and space efficient, which lends more impact to the logo in myriad applications.
![](https://iancreate.com/wp-content/uploads/2023/04/eds_onscrubs-2.jpg)
![Image](https://iancreate.com/wp-content/uploads/2023/04/eds_sign-2-scaled.jpg)