Branding Design

Tech Startup Logo

With the client wanting to steer clear of any typical “law”-related imagery, I leaned into the concepts that inspired the name of this legal services app: accessibility, communication, and a positive outlook.

Because their platform directly connects users with expert legal practitioners, incorporating a speech bubble was a natural choice, and I found the avenue for doing that within one of the sun concepts I was experimenting with.

It was crucial that the mark be distinctive enough that when used as an app icon, it would be easily identifiable among a sea of other apps on a home screen. Since a website was a primary component of their marketing strategy, I made sure that a web-header-friendly horizontal configuration was a top consideration as well, with a vertical/stacked version included to suit other needs.