Ian Palmer
When I learned I had the chance to design a website for a successful record label, it was music to my ears. Having done work in various roles in that industry, I felt I could bring depth and understanding to the digital presentation and functionality. The client didn’t have a strict idea of what they were […]
I helped this client launch a marketplace web app to connect construction firms and materials suppliers, eliminating inefficiencies, consolidating workflow and providing both sides with greater transparency. There were many functional considerations to include in the design strategy, from differing visibility for the various user types, to allowing suppliers to vet their customers before selling […]
This legal client was looking for their new website to communicate their confidence, embrace of technology, and expertise. To this end, I kept the redesigned layouts airy and flowing, giving substantial size to the headings and utilizing pops of their brand orange to direct attention. One principle that guided my design choices was to keep […]
My plan for this creative agency homepage was to go for something bold, featuring big, immersive type and some touches that have a friendly spin and take inspiration from the company’s new handwritten-style logo. I also aimed the content at communicating the idea that the agency doesn’t take on every client, rather focusing on doing […]
This client brings advanced analytics to trucking companies and helps them rapidly elevate their efficiency and decision-making. The company sought a redesigned marketing website that generates new business leads without revealing to their competitors proprietary details about their cutting-edge, AI-powered technology. I delivered an attractive new web experience that is visually cohesive to the company’s […]
The Lars Own website brings the tastes and traditions of Scandinavia to gourmet food lovers. The homepage hero section‘s video background incorporates footage of families enjoying Nordic dishes, Swedish landscapes, and sumptuous food closeups to set the atmosphere of the website and to place the products into context. With products being central to the website, […]
This healthcare client was looking for vibrance and energy in their redesigned website in order to communicate the experience their patients have at their numerous clinics. I used a combination of bold typography styles, bright gradient fills, and numerous interactive components to convey these qualities to users and prospective patients.
This client in the food ingredient-distribution space was seeking bold colors, captivating imagery, and a sense of motion for their redesigned website. I developed an aesthetic for their new digital experience that features those elements in spades, adding in illustrative touches for an extra dose of personality. Because a key focus of the site was […]
This email was part of a promotional campaign for a B2B company to supplement its normal monthly marketing efforts. In addition to the visual design, I developed it in HTML.
It was a pleasure working on this site for the launch of a new brand of HVAC products, with its crisp, sleek color palette. The selection of bright blues and cool grays offer a taste of the refreshment provided by their air-conditioning units. I used the typography and abstracted triangle shapes from the logo and […]