Ian Palmer
In approaching the design for this e-learning course and landing page, I wanted to translate the client’s expertise and authority in the subject matter into an engaging, intuitive experience for the user. One of the challenges in creating the visual styles was to find the right tonal balance between the gravity of a serious pediatric […]
For this branding project with a local college, I wanted to deliver a solution that worked in a single-color treatment so that it would read well in the variety of applications for which it would be needed. The logo was created as an extension of the college’s branding rather than a reinvention, so I kept […]
My plan for this creative agency homepage was to go for something bold, featuring big, immersive type and some touches that have a friendly spin and take inspiration from the company’s new handwritten-style logo. I also aimed the content at communicating the idea that the agency doesn’t take on every client, rather focusing on doing […]
This client was fond of a clean aesthetic with sans serif fonts and simple, flowing lines. With that in mind I developed some concepts for the front side that allowed for plenty of scalability with longer names and titles, with a healthy dose of white space built in for legibility. The reverse side makes use […]
The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]
My challenge for these B2B publication ads was to explore fresh visual concepts within strict guidelines on how the product renderings were to appear, and to make the same call-to-action work within several different themes. The client preferred a fairly minimal approach that emphasized the products, so I explored solutions that involved large display type […]
This restaurant wanted to communicate an upscale sensibility that also was family friendly in their new takeout menu. I used an offset rule on the larger brown graphic shapes to add a refined feel that echoes their monogram logo. The choice of a slab serif font for display type was meant to help keep it […]
The task for this project was to create a shirt design for an LGBTQ organization’s recreational sports leagues. I leaned into traditional athletic apparel design by pairing a blocky “varsity” style typeface with a script font that brings to mind a sense of motion and fun. Adding a gritty texture added a weather-beaten, lived-in feel. […]
This email was part of a promotional campaign for a B2B company to supplement its normal monthly marketing efforts. In addition to the visual design, I developed it in HTML.
This concept created for a cleaning service makes use of a diamond-shaped mark that was developed to communicate the brand in a variety of settings, whether accompanied by the company’s name or not. I used contrasting typefaces within the logotype to add emphasis to “helping hands” as it is the most distinctive part of the […]