Ian Palmer
To mark the NFL Raiders franchise’s 2020 relocation to Las Vegas, I thought it was time to consider a brand refresh that was more appropriate for the team’s new home, while retaining many of the familiar aspects that fans have loved for decades, such as the distinctive shield design and sleek silver-and-black color palette. The […]
In approaching the design for this e-learning course and landing page, I wanted to translate the client’s expertise and authority in the subject matter into an engaging, intuitive experience for the user. One of the challenges in creating the visual styles was to find the right tonal balance between the gravity of a serious pediatric […]
This logo for an online mockumentary series is geared to conjure up feats of superhuman strength – even if the show’s squad of heroes is slightly less-than-super. I had a blast working with the show’s production team to develop its visual identity, including logos for each of the primary characters. View the series trailer here.
As I redesigned this supplement manufacturer’s website, I worked to leverage the color scheme and diamond graphic elements their customers were already familiar with into something that felt fresh and more cutting-edge. Custom touches like the rotating-diamond hover effect on the buttons and translucent illustrations help the company introduce their audience to a brand new […]
This client in the food ingredient-distribution space was seeking bold colors, captivating imagery, and a sense of motion for their redesigned website. I developed an aesthetic for their new digital experience that features those elements in spades, adding in illustrative touches for an extra dose of personality. Because a key focus of the site was […]
This design was created for use on the Pediatric Brain Tumor Foundation’s 2021 athletic event shirts. My goal was to continue to reflect the organization’s brand identity and fit within a sports environment while offering a design that stood out from previous years. Something I enjoy doing when presented with a limited number of production […]
This animation of a smartphone reminder app was part of a social media post promoting participation in the midterm election. Did you remember to vote?
This dentist was seeking a sophisticated, clean identity that matched his practice’s atmosphere and clientele. I chose an elegant serif as the primary typeface to convey that sense of class, paired with a modern sans serif for the smaller secondary words in the name. The stylized tooth icon interacts with the typography in a way […]
The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]
This series of concert posters represents the exploration of a minimalist, geometric-inspired aesthetic that tied in with an independent band’s musical genre and established visual presence. The cleanliness and uncluttered nature of the designs, as well as the high-contrast color choices, was helpful in that most concertgoers primarily digested them on mobile social apps, rather […]