The Lars Own website brings the tastes and traditions of Scandinavia to gourmet food lovers. The homepage hero section‘s video background incorporates footage of families enjoying Nordic dishes, Swedish landscapes, and sumptuous food closeups to set the atmosphere of the website and to place the products into context.
With products being central to the website, I included multiple routes for users to explore Lars Own’s selection (homepage featured products slider, product categories grids in various locations).
I incorporated an illustrated skyline of the city of Stockholm above the footer in order to add to the sense of place and to draw a connection with the brand’s packaging artwork.
