Ian Palmer
This legal client was looking for their new website to communicate their confidence, embrace of technology, and expertise. To this end, I kept the redesigned layouts airy and flowing, giving substantial size to the headings and utilizing pops of their brand orange to direct attention. One principle that guided my design choices was to keep […]
This client brings advanced analytics to trucking companies and helps them rapidly elevate their efficiency and decision-making. The company sought a redesigned marketing website that generates new business leads without revealing to their competitors proprietary details about their cutting-edge, AI-powered technology. I delivered an attractive new web experience that is visually cohesive to the company’s […]
The Lars Own website brings the tastes and traditions of Scandinavia to gourmet food lovers. The homepage hero section‘s video background incorporates footage of families enjoying Nordic dishes, Swedish landscapes, and sumptuous food closeups to set the atmosphere of the website and to place the products into context. With products being central to the website, […]
My plan for this creative agency homepage was to go for something bold, featuring big, immersive type and some touches that have a friendly spin and take inspiration from the company’s new handwritten-style logo. I also aimed the content at communicating the idea that the agency doesn’t take on every client, rather focusing on doing […]
This healthcare client was looking for vibrance and energy in their redesigned website in order to communicate the experience their patients have at their numerous clinics. I used a combination of bold typography styles, bright gradient fills, and numerous interactive components to convey these qualities to users and prospective patients.
In approaching the design for this e-learning course and landing page, I wanted to translate the client’s expertise and authority in the subject matter into an engaging, intuitive experience for the user. One of the challenges in creating the visual styles was to find the right tonal balance between the gravity of a serious pediatric […]
As I redesigned this supplement manufacturer’s website, I worked to leverage the color scheme and diamond graphic elements their customers were already familiar with into something that felt fresh and more cutting-edge. Custom touches like the rotating-diamond hover effect on the buttons and translucent illustrations help the company introduce their audience to a brand new […]
This client in the food ingredient-distribution space was seeking bold colors, captivating imagery, and a sense of motion for their redesigned website. I developed an aesthetic for their new digital experience that features those elements in spades, adding in illustrative touches for an extra dose of personality. Because a key focus of the site was […]
This email was part of a promotional campaign for a B2B company to supplement its normal monthly marketing efforts. In addition to the visual design, I developed it in HTML.
It was a pleasure working on this site for the launch of a new brand of HVAC products, with its crisp, sleek color palette. The selection of bright blues and cool grays offer a taste of the refreshment provided by their air-conditioning units. I used the typography and abstracted triangle shapes from the logo and […]