In approaching the design for this e-learning course and landing page, I wanted to translate the client’s expertise and authority in the subject matter into an engaging, intuitive experience for the user.
One of the challenges in creating the visual styles was to find the right tonal balance between the gravity of a serious pediatric illness and the positive potential for physical therapists improving children’s lives. I navigated this by incorporating the bright, lively brand colors while keeping the typography styles understated and geared toward easy readability.
