Created for an industrial recycling program, this concept was one of my favorite options conceived in the initial brainstorming phase. I had a lot of fun incorporating subtle graphic symbolism into the geometric typeface, making reference to the program’s function and also to the client’s corporate logomark.
Category: Branding
This logo for an online mockumentary series is geared to conjure up feats of superhuman strength – even if the show’s squad of heroes is slightly less-than-super. I had a blast working with the show’s production team to develop its visual identity, including logos for each of the primary characters. View the series trailer here.
With the client wanting to steer clear of any typical “law”-related imagery, I leaned into the concepts that inspired the name of this legal services app: accessibility, communication, and a positive outlook. Because their platform directly connects users with expert legal practitioners, incorporating a speech bubble was a natural choice, and I found the avenue […]
To mark the NFL Raiders franchise’s 2020 relocation to Las Vegas, I thought it was time to consider a brand refresh that was more appropriate for the team’s new home, while retaining many of the familiar aspects that fans have loved for decades, such as the distinctive shield design and sleek silver-and-black color palette. The […]
This dentist was seeking a sophisticated, clean identity that matched his practice’s atmosphere and clientele. I chose an elegant serif as the primary typeface to convey that sense of class, paired with a modern sans serif for the smaller secondary words in the name. The stylized tooth icon interacts with the typography in a way […]
This concept created for a cleaning service makes use of a diamond-shaped mark that was developed to communicate the brand in a variety of settings, whether accompanied by the company’s name or not. I used contrasting typefaces within the logotype to add emphasis to “helping hands” as it is the most distinctive part of the […]
This logo for an audiovisual contractor was meant to harness the reliability and energy behind its product and service offerings. The client enjoyed a robust-looking typeface that was compact enough to read at a small size, paired with a web alternative that carried through a tech-savvy, future-facing sensibility.
After being approached by a Chicago jazz/metal fusion group to create a logo, I delivered several options centered around ancient Egyptian themes as they had requested. They were looking for something that could visually resonate no matter the size or application, from posters to merchandise to Spotify. The concept they selected had the promise of […]