Categories
Design Digital

Supplement Manufacturer Website

As I redesigned this supplement manufacturer’s website, I worked to leverage the color scheme and diamond graphic elements their customers were already familiar with into something that felt fresh and more cutting-edge. Custom touches like the rotating-diamond hover effect on the buttons and translucent illustrations help the company introduce their audience to a brand new […]

Categories
Design Digital

Ingredient Supplier Website

This client in the food ingredient-distribution space was seeking bold colors, captivating imagery, and a sense of motion for their redesigned website. I developed an aesthetic for their new digital experience that features those elements in spades, adding in illustrative touches for an extra dose of personality. Because a key focus of the site was […]

Categories
Design Print

Charity Event Shirt

This design was created for use on the Pediatric Brain Tumor Foundation’s 2021 athletic event shirts. My goal was to continue to reflect the organization’s brand identity and fit within a sports environment while offering a design that stood out from previous years. Something I enjoy doing when presented with a limited number of production […]

Categories
Branding Design

Dental Office Logo

This dentist was seeking a sophisticated, clean identity that matched his practice’s atmosphere and clientele. I chose an elegant serif as the primary typeface to convey that sense of class, paired with a modern sans serif for the smaller secondary words in the name. The stylized tooth icon interacts with the typography in a way […]

Categories
Design Print

Industry Magazine Ads

My challenge for these B2B publication ads was to explore fresh visual concepts within strict guidelines on how the product renderings were to appear, and to make the same call-to-action work within several different themes. The client preferred a fairly minimal approach that emphasized the products, so I explored solutions that involved large display type […]

Categories
Design Print

Die Cut Mailer

The cover of this direct mail marketing piece features an image overlapping the semi-circular cover flap and the dark blue panel underneath, creating an illusion of the graphic floating on a “plane” above both of those layers. After opening the top two flaps, the marketing offer is displayed in the center as a “conclusion” to […]

Categories
Design Print

Concert Posters

This series of concert posters represents the exploration of a minimalist, geometric-inspired aesthetic that tied in with an independent band’s musical genre and established visual presence. The cleanliness and uncluttered nature of the designs, as well as the high-contrast color choices, was helpful in that most concertgoers primarily digested them on mobile social apps, rather […]

Categories
Branding Design

Domestic Services Logo

This concept created for a cleaning service makes use of a diamond-shaped mark that was developed to communicate the brand in a variety of settings, whether accompanied by the company’s name or not. I used contrasting typefaces within the logotype to add emphasis to “helping hands” as it is the most distinctive part of the […]

Categories
Branding Design

A/V Logo

This logo for an audiovisual contractor was meant to harness the reliability and energy behind its product and service offerings. The client enjoyed a robust-looking typeface that was compact enough to read at a small size, paired with a web alternative that carried through a tech-savvy, future-facing sensibility.

Categories
Design Motion

St. Patrick’s Day Animation

This simple animation based on an original freehand design was created for a corporate social post. Sláinte!