Ian Palmer
This design was created for use on the Pediatric Brain Tumor Foundation’s 2021 athletic event shirts. My goal was to continue to reflect the organization’s brand identity and fit within a sports environment while offering a design that stood out from previous years. Something I enjoy doing when presented with a limited number of production […]
For this client in the workforce management space, I had the pleasure of applying a freshly created brand identity to their new web experience. The abstract shapes present in their logo were useful as background textures and informed the way many of the UI elements were styled, bringing cohesion and a customized flair to the […]
This concept created for a cleaning service makes use of a diamond-shaped mark that was developed to communicate the brand in a variety of settings, whether accompanied by the company’s name or not. I used contrasting typefaces within the logotype to add emphasis to “helping hands” as it is the most distinctive part of the […]
In approaching the design for this e-learning course and landing page, I wanted to translate the client’s expertise and authority in the subject matter into an engaging, intuitive experience for the user. One of the challenges in creating the visual styles was to find the right tonal balance between the gravity of a serious pediatric […]
This dentist was seeking a sophisticated, clean identity that matched his practice’s atmosphere and clientele. I chose an elegant serif as the primary typeface to convey that sense of class, paired with a modern sans serif for the smaller secondary words in the name. The stylized tooth icon interacts with the typography in a way […]
To mark the NFL Raiders franchise’s 2020 relocation to Las Vegas, I thought it was time to consider a brand refresh that was more appropriate for the team’s new home, while retaining many of the familiar aspects that fans have loved for decades, such as the distinctive shield design and sleek silver-and-black color palette. The […]
My challenge for these B2B publication ads was to explore fresh visual concepts within strict guidelines on how the product renderings were to appear, and to make the same call-to-action work within several different themes. The client preferred a fairly minimal approach that emphasized the products, so I explored solutions that involved large display type […]
This restaurant wanted to communicate an upscale sensibility that also was family friendly in their new takeout menu. I used an offset rule on the larger brown graphic shapes to add a refined feel that echoes their monogram logo. The choice of a slab serif font for display type was meant to help keep it […]
The task for this project was to create a shirt design for an LGBTQ organization’s recreational sports leagues. I leaned into traditional athletic apparel design by pairing a blocky “varsity” style typeface with a script font that brings to mind a sense of motion and fun. Adding a gritty texture added a weather-beaten, lived-in feel. […]
This email was part of a promotional campaign for a B2B company to supplement its normal monthly marketing efforts. In addition to the visual design, I developed it in HTML.